Role: Creative Direction for Video and Photo Production, Microsite and Mailer Designs, Social Content Concepting and Design

Strategy, Concepting, Styling, and Art Directing photoshoots for On The Border's social media content. Work done at The Infinite Agency.

The Challenge: Incorporate Budweiser's Bud and Burgers campaign into the 2016 season of MLB with the Texas Rangers and the Houston Astros. 

The Solution: Bud and Burgers Bracket Challenge. 8 weeks per team where 2 burgers faced off to become the official team burger for the next season. Fans would attend the experiential footprint, receive two burgers, vote for their favorite and enjoy the game. 

My Role: Concept how to incorporate Bud and Burgers National campaign into the Texas Rangers and Houston Astros. Design all aspects of the footprint, from footprint layouts and choosing materials to artwork on the trailer and food truck. Design all digital components to promote the campaign including a microsite, digital advertisements, social media posts. Art direct content creation from the event and the case study to wrap up the project. 

Awards: Silver Davey Award

Role: Earned Media Concept, Content Creation Concepts, Design, Creative Set Direction

It’s Bigger Than Me is an unbranded campaign with a goal to shift the conversation around obesity and raise awareness of the disease. I helped lead creative and design from concept development and design through a multi-year integrated marketing campaign.

2020 threw everyone for a loop when all in person events had to pivot into the virtual space. Together with FleishmanHillard, Fitbit and Plexus we brought the Fall 2020 product launch to life like never before. My role on this project was to art direct the production team and provide design assets such as layouts and device mockups. The interactive virtual space experience was home to several key note speeches.

See the full case study here

At The Infinite Agency I developed the logo and brand identity for Kidd's Kids, a DFW based non-profit that seeks to provide hope and happiness by creating beautiful memories for families of children with life-altering or life-threatening conditions. They take an annual trip to Disney World, which helped inspire the logo. I also have worked on numerous projects for Kidd's Kids including designing their website, invitation designs, social media marketing and more. 

Role: Lead Creative Design Direction and Ideation. Illustrations by Zoe Heo

The Head’s Up, Texas campaign was created by FleishmanHillard. My role in this project included concept and art direction of photography, building out all digital components, OOH, outreach and event materials and social media assets. In 2020 we took our campaign to the next level by introducing an AR Game developed by Pool Creative. My role in the AR Game included taking the initial idea to the client team, the game concept, art direction, UX and visual element design.

Objective: To showcase a wide variety of Whiskey Cake in a photoshoot for their website for The Infinite Agency

Role: Art Direction and Styling